As a product lead at Adobe, I worked across teams to help define a new visual language for Adobe products, and a voice/tone copywriting guide for the marketing cloud. My primary focus was Adobe Social, where I helped build and launch a mobile enterprise app, desktop experience, and managed a small team of designers.
Consistent UI starts with web
The Adobe Marketing Cloud is comprised of eight different products; each product an acquisition with its own visual language and user experience. From inconsistent workflows to redundant features, moving between products of the marketing cloud can be a very confusing and frustrating experience.
Working with the core services team, my goal was to create a beautiful, unified visual language that would bring together the marketing cloud products and (eventually) the creative cloud. I built components off of the existing Adobe Coral UI framework to make upgrading products as easy as switching out a CSS file.
I experimented with animation in HTML mocks to bring a more authentic feeling to the Spectrum UI.